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In order to gain a better understanding of what our music video should include to accurately portray the genre; prior to the production I collected a range of images that present the idea of house/dance music and current programmes/films focused on youth for example Skins and Project X. We decided we wanted to play upon the idea that is portrayed in the media as a ‘realistic’ representation of today’s youth. The idea that many teens indulge in the exotic party life with drugs, sex and alcohol which are issues often highlighted and sometimes glamorised within British programmes like Skins and Misfits which are similarly aimed at our target audience. The programmes commonly have group of teens aged around 16-21 that relish a wild yet thrilling lifestyle, giving the audience a sense of pleasure and escapism as they desire to live like this- care free, popular and entertaining. In addition to this the connotations of the genre often reflect these ideas as house/dance is predominately aimed at a youthful audience.
I selected a variety of images and logos that present the genre,
‘party’ images from existing films as well as pictures from holiday
destinations such as Magaluf and Ayia Napa which is also youth orientated and recognised
for performances by dance/ house music artists every year. From the images
gathered we have a focus and more detailed yet varied representation of what we
want to include in own music video.
